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Customized Digital Printing
Printing has changed. It used to be that a company printed thousands of marketing pieces in a single print run to optimize the unit price. It would then take a year, or even two, to use the production quantity. By then, much of the content would be obsolete.
There is a better way. With digital printing it is possible, and cost-effective, to print just a few marketing pieces at a time. 1,000. 100. 10. Or just 1. Digital printing eliminates set-up, waste and inventory costs. It allows for text and design changes within a single production run, a process called “variable data printing”. Variable data printing offers you the ability to customize your materials for individual customers or select groups.
Marketing messages can now be segmented by where a person lives, how old they are, what they buy, and how they spend their time. Consider the power of 1-to-1 marketing that reaches each customer with a relevant, full-color message designed just for them.
Full-Service Printing
Cordius Group offers unmatched expertise in every printing option, including offset printing, digital printing, bindery, UV coating, and pre-press support services. We specialize in the creation of direct mail collateral, point-of-sale advertising, brochures, catalogs, sell-sheets, posters, and trade show materials.
While Cordius Group has expertise in traditional offset printing, digital printing is the technical foundation for most of our client’s direct marketing campaigns. The array of digital print products includes Short Run, Quick Turn, Online, Variable, Targeted and Triggered materials. For certain projects, our production designers will combine the best features of digital and offset printing to create more intelligent collateral materials. In short, we use the most advanced technology available to produce more powerful documents.
iWay Sites
Cordius Group also creates user-friendly, Internet-based print ordering systems for our clients. Our iWay sites allow authorized employees to order their pre-approved marketing campaigns and materials directly, without the additional time and cost of involving the marketing or purchasing departments.
It is now possible for each authorized employee, sales representative, branch manager, or franchisee to order customized marketing materials, direct mail campaigns, and business cards tailored to promote their specific territory or division. The templates can be updated by your marketing department with the latest materials and promotions. Once a staff member presses send, the customized print job is sent directly to the press, allowing compelling, personal marketing materials to be created in seconds.
If you would like to take the first step toward developing your own iWay print services site, please contact us today. |
