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Identifying Your Customer
Advanced data analytics is what we call the combined technologies which allow us to profile your current customers, model prospects based on that existing customer data, and identify quality targets.
Printing your collateral materials is just one part of a fully integrated marketing program. Before each glossy, 4-color marketing piece rolls off the press, we make sure it’s targeted to your most receptive, optimum customer. This is accomplished through analyzing, segmenting, and interpreting your customer data.
Data analytics is more than a demographic model. The technique allows you to profile your current customer database and discover who they really are. You are able to discern their buying patterns, psychographic composition, their likes and dislikes. You can then apply the core characteristics of this profile to identify and rank those prospects that are most likely to do business with your company. With these optimized lists, you are able to predict the potential of a market and witness measurable increases in customer response.
By applying data analytics, our clients are able to reduce their pool of prospects, in some cases by more than 30%. This key step can save thousands of dollars in mailing and printing expenses, while maintaining a consistent number of leads. Why does Cordius Group want to reduce the number of pieces we print? Because we know the results will lead to a healthy partnership.
Customer success translates to an improved return-on-investment for each marketing campaign. When your company’s marketing dollars are deployed more effectively, you are able to grow more quickly. Can your company’s growth rate really be tied to understanding the identity of your customer? The answer is available through data analytics.
Data Segmentation:
Data is a segmentation tool. Dividing customers into useful groups with commonalities allows you to define your business model and shape your product offerings, to more effectively address their needs.
Event-Based Marketing:
Offering to help your customers with their immediate set of circumstances is powerful. Event-based marketing reaches out to customers with specific offers based on their recent actions. Reaching out to a client after they have moved, opened an equity line, made a major purchase, retired, or married will increase the probability of their response to certain offers. Cordius Group can assist you in developing comprehensive marketing programs that trigger automatically based on customer actions.
If you would like to take the first step toward developing a results-based marketing campaign, please contact us today. |
